Category: Heineken

J. Cole, Wale, Rick Ross tear up Heineken Inspire NYC concert

On Saturday, July 31, Heineken hosted a free concert with J. Cole, Wale, and surprise guest Rick Ross on the West End of Manhattan. Heineken really took care of fans at the event, with free beer, numerous Nintendo Wiis, foosball, and ping-pong set up all over the venue (didn’t see any beer pong).

J. Cole came on first. I was most excited to see him after listening to his mixtape The Warm Up on repeat for much of the past year and seeing him perform at SOBs in March. As expected, he put on an awesome live show. Cole performed many of his newer songs (post-The Warm Up), including “We On,” “Who Dat,” “All I Want Is You,” and “Premeditated Murder.”

After J. Cole came Wale. Wale is a musician I like—not love—but his energy at this show made the performance really enjoyable. He performed his latest single “Black And Gold” and a number of tracks from Attention Deficit. Wale actually hopped into the crowd mid-performance to rap right next to his fans. (more…)


Rick Ross Rocks Surprise Set At NYC J. Cole, Wale Show

By Mawuse Ziegbe with reporting by Sway Calloway

With a moniker like Teflon Don, you’d expect Rick Ross to be smooth. On Saturday (July 31), the Miami MC proved how slick he could be by surprising a room full of unsuspecting fans at an NYC show after rising rappers J. Cole and Wale hit the stage. Ross pulled the sneak attack at the NYC stop of the Heineken Inspire tour – a show which only advertised Cole, Wale and DJ D-Nice on the bill.

The crowd of hip-hop heads erupted when the Bawse rolled onstage at Manhattan’s St. John’s Center and spit his street record “Blowin’ Money Fast (B.M.F.).” Casually cool in a simple black T-shirt, ropes of gold chains and his ever-present dark shades, Ross also ripped Teflon Don tracks “MC Hammer” and “Aston Martin Music.” The Bawse didn’t let the solo set stop him from dropping his electric verses from remixes such as Diddy-Dirty Money’s “Hello Good Morning” and Waka Flocka Flame’s “O Let’s Do It.” The hip-hop heavyweight also took it back with his debut hit, “Hustlin,'” and the crowd rhymed the lyrics along with the MC as he closed with a reprise of “B.M.F.” (more…)

Fabolous, J.Cole Tapped for Heineken Inspire Tour

Posted May 4th 2010 11:00AM by Latifah Muhammad

FabolousJ.Cole and Wale are among some of the heat-seeking acts slated to play Heineken’s Inspire tour this summer. The invitation-only performances will feature an eclectic mix of musicians and DJs performing the last weekend of each summer month in either New York, Miami, Chicago or Los Angeles.

Launching May 21-22 in Miami, Heineken Inspire will take over exclusive venues for back-to-back days in each city hosting a series of intimate events including games, free guitar lessons, and a tasting area. “We’re excited to host an eclectic mix of top-notch, exclusive events this summer,” said, Senior Brand Director of Heineken USA, Shane Hoyne “Between the hot talent line-up, DJ’s, and other on-site experiences, we’ve created something truly remarkable.”

DJ Jazzy JeffJoel MaddenN.E.R.D.’s Chad Hugo and R&B singer Ryan Leslie are also slated to make appearances, while other indie rock acts on the bill include the Hold SteadyMatt & KimCold War Kids and Rogue Wave. Following the Miami stop, the series heads to Chicago, June 25-26; New York, July 30-31; Los Angeles, August 26-28. For more information visit

Heineken Inspire Concert Series, Matt and Kim + Cold War Kids: Live review and Photo gallery

This past Friday and Saturday the Ravenswood Event center played host to a gaggle of bands and solo artists for the Heineken Inspire Concert series. DJ Jazzy Jeff, J Cole, Matt & Kim and Cold War Kids all did their thing on stage at the series of free shows. Audience members had to be of legal drinking and secure tickets online before the day of the event—and for good reason, there was as much complimentary drinking to be had as complimentary music.

Saturday’s festivities were broken down into two sets. Hip-hop reigned 2pm to 7pm while Matt & Kim, Cold War Kids and DJ Vice played from 9pm to 1am. Jetsetting DJ Vice spun on a stage set high above the ground floor from 9pm to around 10:30pm, as the room filled before Matt and Kim got the stage.

As DJ Vice filled in the downtime between each live set, there wasn’t a shortage of things for partiers to do. The three floors of the event made up a pseudo-amusement park for the 21+ crowd. The first floor featured sample sizes famous Chicago foods (deep-dish pizza and hot dogs) and a screen printing station where T-shirts were customized in minutes. The second floor had one of two outdoor patios and a small Heineken history museum. The third floor was stocked Nintendo Wiis, Xbox 360s and Playstation 3s hooked up to TVs for leisurely gaming as well as TVs devoted exclusively to Will Ferrell/Adam Sandler comedies. (more…)

(Almost All) Ads in Wired Magazine’s iPad App Disappoint [Video 08:22]

By Kate Kaye, ClickZ, May 27, 2010

Having paid $4.99 for Wired magazine’s much-hyped iPad application, ClickZ’s Kate Kaye and Jack Marshall take a look at some of the advertiser content bundled alongside it, the majority of which makes limited use of the device’s capabilities and offers little in the way of innovation or interactivity.

Advertisers featured include Mercedes, IBM, Tissot, Intel, HBO, Buick, Olympus, Belvedere, Samsung, Heineken, 1&1 Internet. (more…)

Wired’s iPad Edition: An advertising #fail?

Hill Holiday Blog | by Mike Proulx | May 26th, 2010

After delays due to the iPad’s lack of support for flash, Wired’s highly anticiapted premiere edition for the apple tablet device made its way to the iTune’s app store at midnight last night. This morning I eagerly awaited as the Wired application downloaded and was met with thrill, as I launched it for the first time,  looking at and touching the Toy Story 3 “cover page’s” striking vividness and clarity.

The iPad Designed Ads (in order of appearance)

  1. Fidelity’s ad took advantage of layers so as you tap various thumnails you get more info on “Fidelity Innovations”
  2. HBO’s True Blood used 3 “pages” that scrolled vertically with one of them being an interactive photo gallery of shots from the show.
  3. Lea & Perrins used layers to discuss the different ingredients of their famous worcestershire sauce.
  4. Continental Airlines leveraged the iPad’s rotation feature to tease a different message upon rotate.
  5. Heineken also used the rotation feature (I liked theirs better).
  6. And finally GE featured an interactive 360 rotation of of the human heart to showcase its HD CT scanner. Love that they leveraged an HD interactive experience for an HD product. (more…)

“Heineken Inspire” Tour Kicks Off In Miami With Fabolous, Wale & More

2:54 pm | Thursday, May 20th, 2010
Music + Beer = the recipe for summer success, if you ask us. Heineken has the right idea with their new “Heineken Inspire” concert series, which begins this weekend in Miami. Friday night is the more rock-heavy event, with Cold War Kids, The Hold Steady and DJ Chad Hugo (yep, that one) hitting the stage. Saturday afternoon (starting at 2) is more hip-hop leaning, with FabolousWale, DJ Irie and DJ Skratchy holding it down. There will also be a “tasting area” where you can learn how to pour the perfect pint, and a special area for free guitar lessons courtesy of Fender.

Visit Heineken’s Facebook Page to get tickets and find out more info on the tour.