AP Photo/ RIA Novosti, Alexei DruzhiniVladimir Putin puts his hat in the ring with the Most Interesting Man in the World.
One fishes bare-chested in Siberia and attaches satellite-tracking collars to tranquilized polar bears. The other is Dos Equis’ “Most Interesting Man in the World.”
Yep, Russian Prime Minister Vladimir Putin is up to his rough, tumble and unintentionally self-parodying manly-man outdoor sportsman photo op tricks again, this time firing darts from a crossbow at a gray whale off Russia’s far Eastern coast. And that, in turn, begs the question: neither one of these guys can out-jetski Nets owner Mikhail Prokhorov, and they can’t beat Kim Jong-Il in golf, but otherwise, quien es mas macho? Page 2 presents the Tale of the Tape.
Attitude Toward Marine Life
Putin: More crossbow!
Dos Equis: Charitable, because sharks have a week dedicated to him.
Advantage: Dos Equis. What, Russia doesn’t have harpoons?
Conflict Resolution Strategy
Putin: Always take on opponents you can defeat.
Dos Equis: Accept thanks of people you have just punched in the face.
Advantage: Dos Equis. Also a good strategy for owning a pro sports team.
Putin: Pretending not to rule Russia.
Dos Equis: Pretending to be vaguely Hispanic.
Advantage: Dos Equis. Putin isn’t fooling anyone.
Putin: The United States, China, annoying breakaway republics touting “freedom” and stuff.
Dos Equis: The Old Spice Be a Man, Man Dude.
Advantage: Dos Equis. Old Spice Dude is ganking his mojo!
Putin: The one that’s in charge. Does it matter what it’s called?
Dos Equis: The after party.
Advantage: Dos Equis. After party always the one you want to be at.
Putin: “Living in general is dangerous” — But especially if you don’t sell your oil pipeline to my oligarch friends.
Dos Equis: “Stay thirsty, my friends” — Or else I’m back to using “I’m Wolf Blitzer” as a pickup line.
Advantage: Dos Equis. Major world religions have been founded on less.
Final score: Dos Equis swamps Putin, 6-0. And unless the Russian ruler starts appearing in public with a model on each arm and/or launches his own Goldeneye satellite, that’s not gonna change.
BY Austin Carr Thu Jul 22, 2010
You know who he is. Right now, he’s probably luging Mount Everest or quail hunting in Tunisia. He is the only man alive able to tweet 141 characters. Once, he saw a quadruple rainbow and hiked on, unimpressed. He is…The Most Interesting Man in the World. And last night, he threw a party.
As legend has it, the Dos Equis frontman “jettisoned his belongings” after his personal aircraft malfunctioned during a “routine circumnavigation of the world.” Of course, it is “well known that the Most Interesting Man is a collector of priceless artifacts,” and these items must be found. Called the Most Interesting Cargo Hunt, the Dos Equis-sponsored event was based entirely around this story, and like his perfectly crafted lines, every detail of the gathering was fine-tuned. It serves as an innovative example of how viral marketing has legs beyond social media and other traditional avenues.
Let’s start with the invitation:
Perfect. Even if you were not invited to the event, the invitation itself doesn’t require context–it’s awesome in its own right. “If you’re anything like me, you undoubtedly have a jai alai tournament, embassy party, and swimsuit competition to judge,” his message reads. Dos Equis should seriously consider starting a newsletter–just receiving a message in my inbox “from the desk of the Most Interesting Man in the World” makes me start to question the Old Spice man’s panache and prowess. (more…)