The nicest (Professional) email I’ve ever received.

Date: 02/10/2011 04:29 PM
Subject: Integrated Rahul

It’s easy to talk about integration, and everyone does, especially industry wonks who write and blog and tweet about it endlessly. But actually doing it is a different matter. For starters, it means erasing lines wherever possible between ‘digital’ and ‘traditional’ ideas, executions, departments…and especially people. None of us should be ‘digital’ or ‘traditional’, we all need to be both.  

So, in the spirit of erasing lines, I’m pleased to announce that we are erasing Rahul. Not the Rahul the person, but Digital Rahul. And we’re replacing him with…Integrated Rahul.

Digital ECD since 2008, Rahul will now also assume the position of ECD of one of our biggest accounts, Reckitt Benckiser. Reckitt is one of the few clients we have who does not take advantage of our full capabilities. Rahul will fix that.

Rahul – formerly just digital, now also super integrated ECD of Reckitt. Is there anything he can’t do?

Please join me in congratulating him on this new role.



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