J. Cole, Wale, Rick Ross tear up Heineken Inspire NYC concert

On Saturday, July 31, Heineken hosted a free concert with J. Cole, Wale, and surprise guest Rick Ross on the West End of Manhattan. Heineken really took care of fans at the event, with free beer, numerous Nintendo Wiis, foosball, and ping-pong set up all over the venue (didn’t see any beer pong).

J. Cole came on first. I was most excited to see him after listening to his mixtape The Warm Up on repeat for much of the past year and seeing him perform at SOBs in March. As expected, he put on an awesome live show. Cole performed many of his newer songs (post-The Warm Up), including “We On,” “Who Dat,” “All I Want Is You,” and “Premeditated Murder.”

After J. Cole came Wale. Wale is a musician I like—not love—but his energy at this show made the performance really enjoyable. He performed his latest single “Black And Gold” and a number of tracks from Attention Deficit. Wale actually hopped into the crowd mid-performance to rap right next to his fans. (more…)


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