Non-Drowsy CLARITIN(R) Partners with Kara DioGuardi, Judge on TV’s Hottest Show, to Collect Inspirational Stories from Allergy Sufferers Across America

Video contest gives allergy sufferers a chance to share their stories and star in online CLARITIN commercial and win $10,000

March 19, 2010: 08:00 AM ET

WHITEHOUSE STATION, N.J., March 19 /PRNewswire-FirstCall/ — Schering-Plough Consumer HealthCare, a subsidiary of Merck & Co.(NYSE: MRK), and the maker of non-drowsy CLARITIN allergy medicines, wants to learn what millions of American allergy sufferers are able to do when they aren’t hindered by bothersome symptoms. The brand is teaming up with long-time allergy sufferer Kara DioGuardi, judge on TV’s No. 1 hit series, to share her story and encourage others to do the same for a chance at stardom in an online commercial.

“For contestants on the hottest TV show in America, the stakes are high. They’re sharing their talent and giving their best, so I owe it to them to focus on their performance, not my allergies,” said DioGuardi. “That’s why I choose CLARITIN to relieve my worst allergies without making me drowsy. If I miss a detail, someone could miss their big chance.”

DioGuardi is one of millions of Americans who rely on non-drowsy CLARITIN to manage their indoor and outdoor allergy symptoms, and the brand wants to hear from others.

From now until April 20, 2010, allergy sufferers can go to to submit a video showing what they’ve been enabled to do — from the everyday to the extraordinary — because CLARITIN relieves their worst allergy symptoms without drowsiness. Five finalists will win $1,000, a one-year supply of CLARITIN products and have their video featured on the Living Clear Web site. The grand prize winner will receive $10,000 and the chance to star in an online CLARITIN commercial to be debuted later this year. (more…)


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