An unlikely new campaign from Triscuit aims to educate cracker-snackers about the many joys of backyard farming.
Matt Hickman – Tue, Mar 09 2010 at 7:44 AM EST
Yesterday, an interesting article ran in the Business section of the New York Times that discussed Nabisco’s inspired re-branding of the most bland cracker (I only buy ’em when I have a serious case of the barfs) on the market: Premium saltines.
Buried within the saltine-centric article, I caught an interesting tidbit mentioning another Nabisco — the cookie ‘n’ cracker division of Kraft Foods — campaign. Starting this week, Nabisco began using the Triscuit of all things as a vehicle to inform consumers about the joys of home farming. Yes, Triscuits and home farming. As part of the Home Farming campaign, four million boxes of Triscuits will come with packets of dill and basil seeds so that cracker-munchers can start their very own home herb gardens.
Hmmm. The leap from snack crackers to backyard farming isn’t the most logical one in my mind … at all. What’s next? Nilla Wafers for vermicomposting? For the campaign, Triscuit teamed up with nonprofit group Urban Farming to “help build a home farming community where both beginners and more seasoned gardeners can dialogue and gather information towards their common mission: to reap food that is deliciously fresh, penny-wise, healthier for themselves and the planet. It’s about home farming, and the everyday joy that grows out of it.” (more…)