Triscuit Helps Grow Home Farming Movement

by Karlene Lukovitz, Thursday, March 11, 2010, 1:14 PM

Kraft Foods’ Triscuit crackers brand is partnering with nonprofit Urban Farming to create 50 community-based home farms during 2010.

The brand’s new home farming initiatives also include offering free basil and dill herb seed cards on four million boxes of its original and reduced-fat varieties, and a Web site (triscuit.com/homefarming) featuring tips on starting home gardens or volunteering at a local Urban Farming garden.

The first garden, in Los Angeles, was officially opened with a ceremony on March 11. The other 49 garden locations are scattered throughout the country, and include Dallas, Detroit, Philadelphia, Phoenix and Tampa, Fla. The farms will be maintained by local residents and community groups on a volunteer basis.

The Web site includes a tool that advises consumers which vegetables and herbs are best to plant (and planting dates) based on their regions/ZIP codes and the amount of sunny space available (ranging from a single pot on a balcony to two 4-foot by 8-foot gardens). Another tool enables users to find nearby community farms, and add their own home farms to a map. Forums and sharing tools are prominently displayed. (more…)

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