Marketing to the Vampire Crowd

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By Tessa Wegert, ClickZ, Nov 12, 2009

In case you haven’t noticed, vampires are taking over the Web.

The last time so much attention was placed on these blood-sucking immortals it was 1994 and Brad Pitt and Tom Cruise were much paler. Fifteen years later, we’re seeing vampire fever play out again, thanks in large part to the upcoming release of the second film based on a novel in Stephenie Meyer’s “Twilight Series,” called “New Moon.”

111209-wegert-lgAs a marketer, it’s been interesting to watch how these books have reached their tipping point. Originally intended as a novel for young adults, and holding particular appeal to girls, “Twilight” has found popularity among everyone from moms to men — though the latter may not admit they’ve read it. Nielsen concurs: according to a report released in June, the film site for “Twilight” over-indexed among 25 to 34-year olds. The film adaptation did extraordinarily well at the box office, and the next movie promises to be equally popular. (more…)

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