Volvo Taps Undead To Reach Teens, Parents

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Posted by Stephanie Startz on October 30, 2009 06:00 PM

“But Daaaa-aadd! I wanted a Volvo XC60. It’s safe, protective and foreign. Just like Edward Cullen!”

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Despite the unlikelihood of tween girls worldwide stomping their feet in demand, Volvo is cross-promoting their XC60 with the Twilight franchise. Volvo has several product placements throughout the Twilight films, most notably as the preferred vehicle for lead vampire Edward Cullen. (more…)

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