Lacoste Goes Digital With ‘Momentum’ Campaign

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by Gavin O’Malley, Sunday, November 1, 2009, 10:10 PM

Euro RSCG 4D New York on Friday debuted the first entirely digital U.S. campaign for sportswear retailer Lacoste. The “Momentum” campaign is designed to highlight the brand’s portfolio of luxury products in time for the holiday season, and will run through late December.

This marks the debut campaign from Euro RSCG 4D New York, part of the global 4D network representing Euro RSCG’s broader digital offering, which was recently appointed Lacoste’s digital agency in North America. (more…)

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