Happy Birthday, Digital Advertising!

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The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate

Posted by Frank D’Angelo on 10.26.09 @ 03:49 PM

Oct. 27 marks the 15th anniversary of the industry’s first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren’t in the business back then, that’s not a typo; I’m not referring to http://www.HotWire.com, the travel site, but HotWired — the first commercial digital magazine on the web and the offshoot of Wired magazine.

For us, it started with a speech. It was May 1994, and Ed Artzt, the chairman of P&G at the time, made his landmark speech at the 4A’s meeting in White Sulphur Springs, WV calling for marketers and their agencies to dive headlong into the “new media” revolution or be left behind. (more…)

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