by Jacquie Bowser, Brand Republic 10-Nov-09, 09:05
NEW YORK – IBM has awarded its global digital ad account to Havas’ Euro RSCG 4D, ending more than a decade-long relationship with Publicis Groupe agency Digitas.
Euro RSCG 4D will be responsible for all of IBM’s online branding, including the development of strategy, technology, design and social media outreach.
The appointment extends Euro RSCG’s existing relationship with IBM as the agency had already managed the tech giant’s email and relationship marketing for several years. (more…)