IBM Digital to Euro RSCG 4D

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Havas-owned shop becomes lead global resource
Nov 9, 2009 – David Gianatasio

In the second major win for French holding company Havas in recent days, Euro RSCG 4D has been named global lead digital agency for IBM following a review.

Online outlays by the technology giant, mainly in the business-to-business sector, totaled $16 million last year and $12 million so far in 2009, per TNS.

In traditional measured media in the U.S. alone last year, IBM spent $105 million on ads, and $73 million through the first two-thirds of 2009, per Nielsen. (more…)

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