Posted by Rupal Parekh on 11.09.09 @ 04:06 PM
NEW YORK (AdAge.com) — IBM is shifting global digital duties on its $1.25 billion ad account to Havas’ Euro RSCG from Publicis Groupe’s Digitas, the tech giant’s lead digital agency for more than a decade.
John Kennedy, VP-corporate marketing at IBM, cited Euro’s “deep digital expertise,” as well as the agency’s “broad global footprint and a strong track record,” for its decision. “We are confident that adding Euro to the mix in a lead role will further enhance our digital capabilities and presence,” Mr. Kennedy said. (more…)